ON DEMAND EXECUTIVE
MARKETING LEADERSHIP

Fractional Chief Marketing Officer & Advisor

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  • 14+ Years of Marketing Leadership Experience
  • 35+ Industries
    Experienced
  • 45+ Businesses Coached Advised, & Employed
  • $25M+ In Marketing Spend Management

WHO WE WORK WITH

Direct to Consumer + Business to Business
bootstraped

BOOTSTRAPPED

A self-funded startup that has achieved product-market fit
seed-stage

SEED STAGE

Requires investment for brand & marketing ops development
series

SERIES A/B

Recently raised funding and aiming to scale
high-growth

HIGH-GROWTH

A proven product and is focused on rapid expansion

WE WORK BEST WITH THE READY MINDSET:

Ready to take their marketing seriously
Actively wants to invest in marketing to grow their business
Needs an experienced marketing leader to drive marketing operations
Understands that strategic marketing plays a key role in their business

HOW WE COLLABORATE

While each relationship is tailored to the specific needs of the organization, the following outlines general structures that serve as the foundation for creating these unique partnerships. Please feel free to contact for more detailed information.
  • Short Term
  • Long Term
1
CMO Short Term
Guidance
Navigate Specific Territory
  • Leadership around a specific project or initiative
  • Branding & Website Transitions
  • Hubspot implementation, revitalization &  consultionation
  • Team advancement planning
2
CMO Short Term
Half/Full Day
Identify Immediate Opportunities
  • Deep dive into your entire marketing operations
  • Audit questionnaire provided in advance, then reviewed in-depth in person
  • Conversation is focused on answering 1-3 specifics questions the business has, if they have them
  • Delivery includes punch list of action items, get up and running plan, and blind spots to address
3
CMO Short Term
Foundations
Build the
Foundation
  • Highly actionaly next steps to align future sales and marketing efforts
  • Target customer overview
  • Customer acquisition roadmap
  • "The First Sentence"
  • Website “hero” area
  • Competitor research summary
4
CMO Short Term
Audit
Set the Path
Forward
  • Comprehensive audit
  • Understand where your marketing program is at and where to take it
  • Two week project timeline
  • Delivery includes audit summary, findings and recommendations, immediate marketing punch list, list of blind spots, and marketing strategy framework
5
CMO Long Term
Advise
Guide the
Program
  • Weekly team meeting and individual meetings as needed
  • Unlimited email correspondence
  • 6-month minimum commitment
6
CMO Long Term
Engage
Build the
Program
  • Daily leadership/team/ individual meetings
  • Hire, train, evaluate vendors, employees, & contractors
  • Marketing strategy build out
  • 3-6 month maximum commitment

Who we’ve worked with:

FP
UPS
LW
MO
MDL
TMX
RL
LIM
MM
VV
PKA
AHS
PAC
HAL
SVM
GBL
CNC
JPA
AMS
ADS
SVMR
SVMC

What they’ve said

"Justin showed serious dedication to our project and worked skillfully to build and lead our Marketing Department. He provided significant contributions to vision, finance, and business development and was always willing to do whatever was necessary and worked above and beyond what he was hired to do. His leadership, operations, and communication skills are at a very high level. Your operations and culture will benefit greatly."

 J.B, FinTech Founder

What they’ve said

"Justin showed serious dedication to our project and worked skillfully to build and lead our Marketing Department. He provided significant contributions to vision, finance, and business development and was always willing to do whatever was necessary and worked above and beyond what he was hired to do. His leadership, operations, and communication skills are at a very high level. Your operations and culture will benefit greatly."

 J.B, FinTech Founder

Case Studies

Consumer-FinTech

Consumer FinTech

Read the Full Story >
Consumer-Franchise

Consumer Franchise

Read the Full Story >
B2B-HealthTech

B2B HealthTech

Read the Full Story >
B2B-Cybersecurity

B2B Cybersecurity

Read the Full Story >

What is a fractional CMO?

A fractional CMO is a contract Chief Marketing Officer (CMO), retained on a part-time basis to provide executive marketing leadership for a growing business. A fractional CMO is a great way to add executive-level marketing leadership to a team without adding the full cost of employment and benefits to payroll or having to manage any efforts associated with finding critical talent. A fractional CMO is not an “agency” or a “social media manager,” they are a member of the executive team and serve as the executive leadership for the marketing function of a business.

Continue Reading What is a fractional CMO?
FAQ

Common Questions

What do I get with a Fractional CMO?

A fractional CMO is an experienced marketing executive who is responsible for ensuring that your marketing operations, procedures, teams, tools, technologies, and strategies are optimized to provide the highest return on investment. This professional is equipped to operate at an executive level, providing valuable insights and strategic guidance to help your organization achieve its marketing goals.

What does a Fractional CMO do?

A fractional CMO functions as an integral member of your team, and the nature of their engagement can vary depending on the specific needs of your organization. Two common engagement models are high touch and low touch, with high touch engagements involving more hands-on day-to-day activity and management from the CMO, while low touch engagements typically involve weekly guidance and oversight of an existing marketing operations program.

How do I know if I need a Fractional CMO?

Fractional CMOs are often sought out when a company lacks executive-level marketing oversight or a dedicated CMO. This often occurs when there are only a few marketing operators or managers reporting to a non-marketing executive or founder, and/or the leadership team lacks experienced executive marketing leadership.

Will a Fractional CMO become my Full Time CMO?

Although fractional CMOs are not intended to be a long-term, permanent placement, there are exceptions when the right company and individual are matched. Relationships between fractional CMOs and businesses can range from high touch to low touch, with each relationship being unique and dependent on the needs of the organization.

How long with a Fractional CMO be around?

A fractional CMO typically works with a company for at least three months, and often for 6 to 12 months. While fractional CMOs are not intended to be a long-term solution, they can help businesses grow and deliver results. Ideally, a fractional CMO should be able to help a business grow to the point where a full-time marketing leadership position can be brought on board.

What happens if my business outgrows a Fractional CMO?

If a business outgrows the capacity of their fractional CMO, it is important to have a conversation between the CMO and the CEO to determine next steps. A business should strategically plan for the fractional CMO to decrease in capacity over time as full-time marketing leadership is brought in, similar to a baton handoff in a relay race.

Resources

View All Resources
Is marketing an art or a science?
The Importance of Process
The Foundations of Marketing: 3 Crucial Steps to Guarantee Success Long-Term
3 Life-Saving Tips To Avoid A Broken Marketing Department (from a CMO)
The Ultimate Marketing Guide For Startups
Startups: Here’s How To Structure Your Marketing Department Based On Your Current Stage
Who Should You Hire? Diff Between Consultants, Agencies, FCMOs
Silver Bullet vs Gold Bullet Marketing
justin

ABOUT JUSTIN TRUE

I began learning HTML at the age of 11 and sold my first website at 12. By age 14, I had taught myself Photoshop. At 18, I created and executed my first marketing strategy for a local bowling alley. During my college years, I switched majors four times before realizing that marketing was my true calling.

Since 2012, I've been formally coaching and advising a diverse array of industries, products, and services across the United States and internationally. I've had the privilege of speaking at over 50 conferences and events, addressing audiences of up to 15,000 people. I've lived in various places, including Fort Lauderdale, Charlottesville, Norfolk, Memphis, and I currently reside in Chicago and love a good hot dog.

Throughout my journey, I've coached, crafted strategies, and implemented solutions for startups as well as Fortune 500 companies. Every step of this journey has been immensely fulfilling. My life's purpose is centered around creation — whether it's from wood or in the digital realm of websites. This is what I live for.

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