Resources

When a growing HealthTech company hit the tipping point between scrappy success and scaling smartly, they turned to JDT Advisors. Learn how a simple Phase 1 marketing roadmap turned confusion into momentum—without wasting time, money, or focus.

AI is reshaping search—and top-of-funnel traffic is disappearing with it. Companies across industries, from major brands to specialized firms, are seeing major drops in organic traffic as AI-generated summaries answer user queries directly in search results. This post breaks down why traditional SEO strategies are no longer enough, how to pivot toward mid- and bottom-funnel content, and what CEOs, founders, and marketing teams must do now to stay visible, competitive, and conversion-focused in the AI-driven future of search.

Live streaming is rapidly evolving from niche entertainment to essential marketing strategy for both B2C and B2B companies. Building on video content foundations, it offers authentic real-time engagement that builds trust and deeper connections. CEOs should start with small experiments after assessing their video capabilities, audience readiness, and technical resources. Early adoption provides competitive advantages as live streaming follows video's path from optional to necessary.

When an innovative EdTech product lost its marketing team, it was left with untapped potential but no voice in the marketplace. See how we orchestrated a complete brand overhaul—from messaging to visual identity—bringing in specialized talent to deliver exceptional results for just $15,000. Discover the strategic approach that transformed this stalled business into a competitive market player in under two months.

Remember when the internet came out? AI is an even bigger deal. From accelerating content creation to enabling personalized customer experiences at scale, AI isn’t just the future; it’s already reshaping our daily work. In my latest article, I explore the rapid transformation I’ve seen firsthand since ChatGPT launched, breaking down practical steps any marketing team can take whether you’re AI-curious or already leveraging the tech, this is worth a read. Even if you’re not in ‘marketing,’ you should still be flexing this muscle. Find out why and how.

Most CEOs have no idea if their marketing is actually working. This 5-minute self-test reveals whether your marketing strategy is aligned with your business goals or quietly wasting your budget. Ask yourself these 5 critical questions to quickly identify gaps and transform marketing from an expense into a growth engine.

Platforms like TikTok have certainly made waves in the social media landscape, but the opportunity for CEOs extends far beyond just one platform. While TikTok might grab headlines, the real story is about leaders embracing video content across multiple channels to build authentic connections, humanize their brands, and drive measurable growth. If you're a CEO or founder looking to amplify your company's voice, your personal presence on social media isn't just beneficial—it's becoming essential.

When the client first approached us, they were weeks away from launching their app into a market that no longer had room for their solution. Their initial business model had seemed innovative during development, but competitors had rapidly entered the space with similar offerings. The team was facing a difficult reality: launch into a saturated market or go back to the drawing board.

In any executive-level meeting, there are as many egos in the room as there are people—mine included. Especially during strategy and planning discussions, ideas can clash, opinions get louder, and convictions run deep. While this might seem counterproductive on the surface, I’ve learned that great strategies are often born from these moments of tension and challenge.