Are You 100% Confident in Your Marketing Strategy? Let's Find Out.
Marketing should be a growth engine, not just another expense line. Yet, many businesses operate without a clear strategy, leaving significant revenue opportunities untapped.
If you're a CEO, founder, or business leader feeling uncertain about your marketing ROI, take this 5-minute self-test to quickly identify if your marketing is truly aligned with your business goals—or if invisible gaps are quietly draining your budget.
There are no right or wrong answers, just five straightforward questions to help you assess your marketing function.
The 5-Minute Marketing Alignment Test:
1. Can you confidently explain your marketing strategy in two sentences?
Why This Matters: If you can't summarize your marketing strategy clearly, chances are your team, agency, or vendors don't fully understand it either. Marketing without a clear strategy is just expensive guesswork.
A Strong Answer Sounds Like:
"Our marketing strategy focuses on inbound lead generation through content and SEO, paired with targeted outbound outreach to enterprise accounts. We measure success by tracking pipeline growth and maintaining a customer acquisition cost below $X."
2. Do you know exactly how your marketing team or agency is being measured for success?
Why This Matters: If you don't know their KPIs, you can't hold them accountable. Without clear performance metrics, you're paying for activity—not results.
A Strong Answer Sounds Like:
"We track customer acquisition cost by channel, marketing-influenced revenue, and lead-to-opportunity conversion rates monthly to measure marketing's direct impact on the business."
3. If you had to cut your marketing budget by 50% tomorrow, do you know exactly what to keep and what to cut?
Why This Matters: If you don't know where the real ROI is coming from, you're likely overspending in multiple areas while underfunding what actually works.
A Strong Answer Sounds Like:
"We'd immediately double down on our two highest-converting channels (organic SEO and LinkedIn ads) and pause all other initiatives until we could re-evaluate based on ROI data."
4. Does your marketing team know precisely how their work ties back to revenue growth?
Why This Matters: If marketing isn't directly contributing to revenue, it's just an expense. Misalignment between marketing activities and business outcomes is the single biggest cause of wasted marketing dollars.
A Strong Answer Sounds Like:
"Yes—our marketing and sales teams collaborate weekly on pipeline reviews, and we can trace specific marketing campaigns to closed deals in our CRM."
5. If a competitor doubled their marketing budget tomorrow, would you feel confident in your strategy to compete?
Why This Matters: If this question makes you uneasy, your marketing might be reactive instead of strategic. A strong marketing foundation should make you feel secure, no matter what competitors do.
A Strong Answer Sounds Like:
Yes—because we've built our brand and demand-generation engine around our unique value proposition, allowing us to compete on differentiation and results, not just ad spend."
How Did You Score?
If you hesitated or struggled to answer any of these questions, there's a good chance your marketing function isn't as aligned with your business goals as it should be OR your team hasn't cracked through te.
This disconnect typically costs companies at least 20-30% of their marketing budget in wasted spend—and even more in missed growth opportunities.
Ready to Transform Your Marketing?
Want to tighten up your strategy? I help businesses clarify their marketing approach, eliminate waste, and transform marketing from a cost center into a predictable growth driver. Please feel free to book a no-pressure conversation here.
No sales pitch—just a conversation about where your marketing might have untapped potential.