RedLegg - A Global Cybersecurity Firm

RedLegg is a B2B cybersecurity services company founded in 2008 by partners Lynn & Laura. But over the next 10 years, their industry became crowded. And more complicated.Lynn & Laura knew they needed marketing in order to grow their business.

New Customers Are Hard To Get

Let’s paint the scene—

• There was a lack of unified marketing strategy and brand definition in an industry of heavy-hitters.
• There was no unified, consistent messaging on the business’s value proposition and service offering details in outbound sales efforts which left the sales team disconnected.
• There was no inbound lead generation which left the sales team relying on cold calling, cold emailing, and word-of-mouth to get new customers.

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‍So, simply put—Traditional B2B selling just wasn’t cutting it anymore.

‍They needed a marketing leader to stand up a more modern B2B marketing program.

‍Marketing Brings Focus
‍The first step was an end-to-end strategy overhaul and brand refresh.

We focused their mission and the value of their business to attract the customers they were looking for, while also simplifying sales processes.

‍And It Transforms They Way They Do Business

Rebuilt sales enablement suite of materials
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‍We evaluated the products and services RedLegg offered and the sales enablement suite of materials that accompanied them from top-to-bottom. We identified where there were gaps and what needed to be rebuilt.

We clarified, analyzed, and repositioned where necessary to simplify the sales process and unify the sales team.

‍Implemented a CRM
‍We went down to the tech-stack level to understand externally what needed to be in place to attract customers as well as internally to track and move customers down the sales pipeline.

We implemented a brand new CRM that was customized to the business's needs, how the sales process functioned, and how the sales people interacted with the tools and with their customers. We even implemented a contracting management software to help with the contract review process.

‍Implemented an inbound marketing strategy
‍We created a new website with a full inbound marketing strategy including efforts around blog/content publishing and paid social advertising. We held regular consistent live events, virtual events, and webinars. We also created channel partnerships with leading technology and service providers in the industry.

‍RedLegg came to market with an updated brand, message, awareness, lead acquisition campaigns, and unified sales process.

‍Now, The Leads Come To Them

‍RedLegg’s marketing strategy was focused on growing web traffic, digital leads, content creation and engagement, and paid social product awareness.

In just 12 months, we drove the below KPI's…

At the end of the day, we drove more brand awareness by delivering a 115% increase in website visitors and most importantly a 300% increase in inbound lead volume with a decreased cost of 66%.

‍Marketing Can Transform Your Business, Too

‍See what results you can get with just a half-day consultation with Justin True.