MDLIVE By Evernorth Is A Leading Provider Of Virtual Health Care Services In The U.S.

MDLIVE by Evernorth, an up-and-coming telemedicine start-up, was on the verge of making its transition to a scale-up.

But they needed to put the pedal to the floor to become the premium telemedicine solution for insurers and payers.

Without a solid B2B marketing strategy, MDLIVE could fade into the increasingly crowded market.

Turning A Start-Up Into An Enterprise

MDLIVE was growing, and fast, but they needed a leader to create the path forward—
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- The telemedicine space had become more crowded than it had been at the start of the business which meant MDLIVE needed to carve out a robust presence.
- The company had no B2B marketing leader who could build out an enterprise-level sales and marketing team which meant they didn’t have the infrastructure to grow.
- The company had no B2B hypergrowth strategy in place to drive awareness, lead generation, or sales enablement which left them at square one.

Scaling up would require great marketing chops.

MDLIVE hired Justin True to grow a critical part of the business, B2B, and its revenue through customer engagement.

The Missing Piece For Rapid Growth

The solution was, quite frankly, pretty straightforward: Build the enterprise-grade B2B marketing strategy for MDLIVE’s product suite.

Strategy, Execution… Repeat‍

Build the B2B marketing strategy
First, they did a deep dive into MDLIVE’s products, understanding their competitors and unique positioning. Once they had the story, and a message, the marketing strategy was created.

Justin True built and led the strategy that generated new leads and drove existing opportunities through the sales funnel.

Execute the plan
He developed sales-focused marketing materials and owned the public relations strategy as well as managed company events and conferences. His team delivered a robust marketing rollout of sales enablement materials: new landing pages, product pages, webinars, eBooks, white papers, email nurture tracks, one-pagers, and pitch decks. They designed cross-channel campaigns across the entire customer’s journey from brand awareness to customer retention.

Justin True also optimized communication between the marketing and sales teams to improve the lead generation process, including conversations on lead scoring, lead routing, and lifecycle stage management.

‍He armed MDLIVE’s sales team with materials they needed for every conversation, to keep prospects and customers engaged with the product.

‍Engagement = Revenue

MDLIVE had a new go-to-market B2B strategy and the resources they needed to succeed.

Within a year, Justin True had…