Get Strategic Clarity on Your Marketing—Fast.

A focused audit designed to cut through the noise and show you exactly what’s working, what’s not, and where to go next.

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Not Sure Where to Focus Your Marketing?

Start Here.

Whether you’re a founder wearing multiple hats, or a scaling company with a growing team, the CMO Audit gives you a fast, actionable read on what’s working, what’s not, and what to do next.

This isn’t a generic audit. It’s a strategic evaluation and run by a Fractional CMO who’s worked with 50+ companies across 30+ industries. This is built to bring clarity and confidence to your next marketing move, whatever size that move might be.

 

What You’ll Walk Away With:

These aren’t fluff deliverables. Each audit includes tangible recommendations and strategic insight tailored to your business.

Clarity on What’s Working: Get a clear-eyed view of your current marketing efforts—what’s delivering, what’s dragging, and what needs to go.
Confidence to Take Action: Walk away with a prioritized roadmap that aligns with your growth stage, budget, and team capacity.
Save Time and Resources: Know where to invest (or cut) across channels, tools, and team focus for better ROI.
Fresh, External Perspective: Get outside insight from a fractional CMO who’s seen the inside of 60+ marketing departments.

Who It’s For

Whether you’re a one‑person powerhouse, a multi‑hat maestro, or a growth‑mindset go‑getter, this mastermind surrounds you with peers who get it—and helps you level up faster.
1-1

The One-Person Powerhouse

B2B marketing director, managers or specialists in teams of less than 3
2-1

The Multi-Hat Maestro

Owners of all the marketing to‑do’s—demand gen, content, social, analytics
3-1

The Growth-Mindset Go-Getter

Hungry to learn, ready to share, open to accountability
bootstraped

The Time-Strapped Trailblazer

Juggling deadlines & big goals with limited hours/resources

Choose Your Audit Level

Pick the level that best matches your team size and complexity.
Not sure which one fits? We’ll figure it out together on the intro call.

Fast Track Audit
$999

Built for lean teams or early-stage companies

 

Book Kickoff Call

A sharp, strategic snapshot of your marketing function. You’ll walk away with a focused action plan you can execute immediately.

 

One kickoff session
Two audit sessions
Written report with summary, key observations & recommendations
Tailored 3–6 month roadmap
Report & roadmap review meeting
Ideal for founders, solopreneurs, or startups ready to take their next step
Ops & Strategy Audit
$2,499

For growing teams with active marketing efforts.

 

Book Kickoff Call

A deeper diagnostic for businesses with multiple channels, team members, or agency partners. This audit zooms in on execution, ops, and ROI clarity.

 

Includes everything in Fast Track Audit, plus:
Review the current strategy or create a foundational strategy
Review of existing tools, processes & partner performance
Marketing org + workflow alignment feedback
Priority-based roadmap for improvement across strategy, operations, and accountability
Strategy Buildout
Inquire

For mature teams ready for a meticulous evaluation.

 

Book Intro Discussion
This is a white-glove, comprehensive audit of your entire marketing function. No stone unturned—from strategy to systems, team structure to channel-level insights.
 
Deep discovery across leadership, team, partners, tools, and metrics
Synchronous and asynchronous interviews or shadowing as needed
Comprehensive report, department-level scorecard & cross-functional recommendations
Designed for companies with layered marketing functions or executive-level stakeholders

Ready to Get Clarity?

Let’s Talk.

Schedule a quick intro call so we can align on goals, scope, and fit. If it feels right, we’ll move forward with the audit from there.

Got a Question? Message me in LinkedIn

Who we’ve worked with:

UPS
brhr
FP
LW
MO
MDL
TMX
RL
LIM
MM
VV
PKA
AHS
PAC
HAL
SVM
GBL
CNC
JPA
AMS
ADS
SVMR
SVMC

What they’ve said

“Justin didn’t just tell us what was broken—he helped us see the smartest, most efficient next move. The audit paid for itself in one decision.”

 B2B SaaS Founder

What they’ve said

“Clear, focused, actionable. The audit gave us a roadmap and vocabulary we now use daily.”

 Head of Marketing, Professional Services Firm
FAQ

Common Questions

How much does it cost?

Nothing—zip, zero, zilch. The Summer 1 cohort is 100 % free. My only ask is that you show up, participate, and apply what you learn.

Who exactly should apply?

B2B marketing managers, directors, or specialists who run a team of three or fewer (often just you). If you juggle demand gen, content, social, analytics, and reporting on your own, you’re in the right place.

What’s the time commitment?

Three live 90‑minute sessions (Jun 11, Jul 9, Aug 13) plus optional Slack discussions in‑between. No homework—just an action‑plan worksheet you’ll complete during each call.

Will the sessions be recorded?

Yes, but recordings are shared only with registered cohort members so you can catch up if you miss a meeting or re‑watch key moments. They won’t be published publicly.

Is this a webinar or a workshop?

Neither. It’s an interactive mastermind: cameras‑on (if you can), open mics, real‑time problem‑solving, and peer feedback. Think round‑table, not lecture.

Are you going to pitch your services?

No hard sells. The focus is delivering value. If you ever want one‑on‑one coaching, you’ll ask—I won’t hijack the session with sales slides.

How many people will be in the cohort?

We cap Summer 1 at 25 marketers to keep the conversations tight and ensure everyone gets airtime.

What should I bring to the first call?

Come with one pressing marketing challenge or goal, any metrics or context you can share, and a willingness to help others brainstorm. We’ll supply the templates and facilitation.

Justin-True-Fractional-CMO

I'm Justin

Justin True – Fractional CMO & founder of JDT Advisors. 15 years helping small marketing teams operate like Fortune‑500 marketing departments.

I’m a Chicago-based Fractional CMO who’s helped businesses across 30+ industries clarify, prioritize, and activate their marketing. I love meeting people wherever they are on their growth journey—whether that’s building a smarter strategy, navigating team shifts, or finally figuring out what marketing should actually be doing. I live in Lincoln Park with my partner and our pup Nixon, and when we’re not on a strategy call, we’re probably bouncing between neighborhood cafés or headed to O’Hare.

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