FRACTIONAL
CHIEF MARKETING ADVISOR

A Fractional Chief Marketing Advisor provides limited part-time marketing leadership and strategic guidance, ideal for small teams that lack a full-time marketing executive.

If your marketing team is small (1-5 members) and lacks a dedicated marketing leader or reports into a non-marketing executive or function, a fractional chief marketing advisor could provide strategic support and leadership.

I have experience across 35+ industries, providing tailored marketing strategies and solutions that meet the unique needs of each sector. For marketing executional functions that require direct industry experience, I loop in my network of freelancers, agencies, contractors, and colleagues to find a solution that fits the needs.

We start with a full-day consultation to understand your current marketing operations, followed by regular strategy reviews, individual and team meetings, and ongoing support to ensure continuous improvement.

Initial Weeks of Onboarding:

1. Initial Consultation:
   • Half or Full-Day Intensive Session: We kick off with a half or full-day intensive session involving the entire marketing team and key leaders. This immersive session is designed to gain a thorough understanding of your current marketing operations.
2. Deep Dive and Comprehensive Audit:
   • Thorough Examination: We conduct an in-depth examination of your entire marketing operations. This includes reviewing your strategies, processes, and current initiatives.
   • Addressing Specific Business Questions: During the consultation, we tackle 1-3 specific business questions, providing clear answers and actionable guidance tailored to your unique needs.
3. Actionable Deliverables:
   • Detailed Punch List: You’ll receive a comprehensive list of action items, an implementation plan, and identification of any blind spots within your current strategy.

Ongoing Relationship:

 • Regular Schedule: Following the initial intensive session, we hold a few follow-up meetings to reinforce our strategies and ensure everyone is on the same page.
 • Weekly Sessions: We then transition into a regular cadence of weekly individual and group sessions to maintain momentum and address ongoing needs.


Long-Term Engagement:

1. Quarterly Progress and Planning Meetings:
   • Review and Plan: Quarterly meetings are scheduled to review progress, adjust strategies as needed, and plan for the next phase of growth.
2. Ongoing Support:
   • Unlimited On-Call Correspondence: I provide continuous support for immediate needs, ensuring you have access to guidance and advice whenever required.
   • Personalized 1:1 Coaching: Tailored coaching sessions are available to address specific challenges and opportunities.

 

This structured approach ensures that your marketing team is motivated, aligned, performing, and growing, setting a solid foundation for long-term success. The Individual tier follows a similar structure, scaled down to fit the needs of smaller teams or individual marketers, including the initial intensive session, regular weekly meetings, follow-up sessions, comprehensive audits, and ongoing support.

My services are offered in three tiers: Group, Individual, and Classic, each with different levels of engagement and intensity, ensuring a fit for various needs and budgets. See this section for more details on each tier.

A minimum commitment of six months is required to ensure a meaningful impact. After contract completion, it is encouraged to explore the options of other tiers.

The costs range from $999 per month for the Group program to $3,499 and up per month for the Classic program, depending on the level of service and team size.

Success is measured through regular KPI and strategy reviews, ensuring that all marketing efforts align with business goals and deliver measurable results.

I provide unlimited on-call correspondence for immediate needs, ensuring that you have access to guidance and support whenever required. I do this by having a company email address and access to internal communication tools and file-sharing tools.

You can schedule an introductory call to discuss your specific needs and how my services can best support your marketing team’s goals and growth.