Get Strategic Momentum in Your Marketing

A weekly, ongoing coaching engagement led by a seasoned Fractional CMO—designed to keep your strategy sharp, your team aligned, and your execution on point.

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Feeling Stuck in Routine? Need Ongoing Guidance?

Whether you’re a founder wearing multiple hats, a marketing leader scaling your team, or a solo strategist ready to level up, you’ll benefit from consistent, expert coaching tailored to your goals.

 

Who Is Coaching For?

Help Your Marketing Team Members Become Rockstars They Can Be
seed-stage

Founders

Business leaders who want strategic marketing expertise in their corner—without massive ov.
2-1

Marketing Leaders

Directors and VPs who need a sharp sounding board for strategy, ops, and team enablement.
expereince

Marketing Managers

Managers or solo marketers looking for expert support to juggle priorities and drive impact.

What You’ll Gain Each Week

These sessions aren’t theory—they’re operational, tactical, and highest-impact for you and your business. You’ll walk away with:

Clarity on Your Top Priorities: Weekly alignment on focus areas—strategic decision, performance, operations, budgets, etc.
Accountability & Execution Support: Real-time feedback on plans, ideas, messaging, campaigns, tactical execution, and anything you can think of.
Strategic Fresh Eyes: Pull from 60+ CMO engagements across industries to see potential you may’ve missed.
Motivation & Confidence: Feel great about knowing exactly what do to, when and how.

Who It’s For

Whether you’re a one‑person powerhouse, a multi‑hat maestro, or a growth‑mindset go‑getter, this mastermind surrounds you with peers who get it—and helps you level up faster.
1-1

The One-Person Powerhouse

B2B marketing director, managers or specialists in teams of less than 3
2-1

The Multi-Hat Maestro

Owners of all the marketing to‑do’s—demand gen, content, social, analytics
3-1

The Growth-Mindset Go-Getter

Hungry to learn, ready to share, open to accountability
bootstraped

The Time-Strapped Trailblazer

Juggling deadlines & big goals with limited hours/resources

I'm Justin

Justin True – Fractional CMO & founder of JDT Advisors. 15 years helping small marketing teams operate like Fortune‑500 marketing departments.

I’m a Chicago-based Fractional CMO who’s helped businesses across 30+ industries clarify, prioritize, and activate their marketing. I love meeting people wherever they are on their growth journey—whether that’s building a smarter strategy, navigating team shifts, or finally figuring out what marketing should actually be doing. I live in Lincoln Park with my partner and our pup Nixon, and when we’re not on a strategy call, we’re probably bouncing between neighborhood cafés or headed to O’Hare.

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Justin-True-Fractional-CMO

 

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CMO COACH

Your Marking Program With Expert Oversight

  • Strong Kickoff: Higher frequency of sessions in the first month to build foundation and momentum.
  • Weekly or Biweekly 1:1 Coaching: Recurring sessions to focus on clarity, confidence, progress and strategy.
  • As-Needed Support Between Sessions: Available as needed for reviews, gut-checks, and decision-making support.
  • Professional Development with a Tactical Edge: Professional development grounded in real marketing experience to build confidence, expertise, and leadership skills.
  • Team Engagement: Include broader team engagement and guidance as needed.

$999 / Month

Ready to Move Beyond Strategy Into Action?

Let’s Talk.

Schedule a quick intro call to see if CMO Coaching fits your team, timeline, and growth goals. If it does, welcome aboard!

Got a Question? Message me in LinkedIn

Who we’ve worked with:

UPS
brhr
FP
LW
MO
MDL
TMX
RL
LIM
MM
VV
PKA
AHS
PAC
HAL
SVM
GBL
CNC
JPA
AMS
ADS
SVMR
SVMC

What they’ve said

“Weekly coaching with Justin has been transformative—real-time counsel that sharpens our weekly sprint and tightens our ROI.”

 Marketing Manager, B2B SaaS

What they’ve said

“I used to feel like I was juggling tech choices, team OKRs, messaging, and results. Now I have a plan—and someone driving accountability.”

 Marketing Lead, Professional Services
FAQ

Common Questions

How much does it cost?

Nothing—zip, zero, zilch. The Summer 1 cohort is 100 % free. My only ask is that you show up, participate, and apply what you learn.

Who exactly should apply?

B2B marketing managers, directors, or specialists who run a team of three or fewer (often just you). If you juggle demand gen, content, social, analytics, and reporting on your own, you’re in the right place.

What’s the time commitment?

Three live 90‑minute sessions (Jun 11, Jul 9, Aug 13) plus optional Slack discussions in‑between. No homework—just an action‑plan worksheet you’ll complete during each call.

Will the sessions be recorded?

Yes, but recordings are shared only with registered cohort members so you can catch up if you miss a meeting or re‑watch key moments. They won’t be published publicly.

Is this a webinar or a workshop?

Neither. It’s an interactive mastermind: cameras‑on (if you can), open mics, real‑time problem‑solving, and peer feedback. Think round‑table, not lecture.

Are you going to pitch your services?

No hard sells. The focus is delivering value. If you ever want one‑on‑one coaching, you’ll ask—I won’t hijack the session with sales slides.

How many people will be in the cohort?

We cap Summer 1 at 25 marketers to keep the conversations tight and ensure everyone gets airtime.

What should I bring to the first call?

Come with one pressing marketing challenge or goal, any metrics or context you can share, and a willingness to help others brainstorm. We’ll supply the templates and facilitation.